The Story of Effortless

Creating Effortless

After years of working in the salon, my business partner Josie and I took a leap of faith and started to explore the world of event styling.

Quickly after making this decision, we knew it was the right one. As much as we loved working in the freelance world, we knew that starting our own company would let us take our passion and skill to the next level.

Built on core values

We built our company around rooted confidence, a fun-loving attitude, and a commitment to fulfill each task to the best of our ability. In December of 2019, Effortless Beauty was born.

Through the ups and downs of starting a company during the COVID-19 pandemic, God remained faithful, and we continued to gain momentum. Many long days, mistakes, triumphs, and the exciting addition of hair accessory sales produced an unforgettable first year.

Big steps

Surging into 2021, we added our first full-time team members, began renting a studio space in Knoxville, and found our way onto several local wedding planners’ preferred vendor lists.

Soon, what began as two girls excitedly dreaming about the future over chips and queso became more than either of us could have imagined.

Looking forward

As our mission statement puts it, we exist to nurture beauty. Our goal is that through a kind word, a stroke of a brush, or the perfect hair accessory, we can help you look and feel your best.