Privacy Policy

Information we collect

We collect information you share with us and information that is generated when you use this website.

• Contact details such as your name, email address, phone number, wedding date, and event location.
• Booking details such as the services you request, party size, preferred artists, and notes you include on an inquiry or appointment form.
• Payment information processed by our booking and payment providers. We do not store full card numbers on this website.
• Messages you send by email, form, or text.
• Technical data such as browser type, device, referring site, and general usage analytics.

How we use information

We use personal information to respond to inquiries, confirm and manage bookings, provide services, send appointment updates, improve the website, and share relevant studio news when you have asked us to.

Text messages are sent only if you opt in. Consent is not required to book. Our SMS practices are described on our SMS Terms & Privacy Policy page.

How we share information

We share information with service providers who help us operate the business, including HoneyBook for on-site wedding inquiries, Mangomint or Vagaro for in-studio booking, email and hosting providers, and payment processors. Those providers may only use your information to perform services for us.

We do not sell your personal information. Mobile numbers and SMS opt-in data are not shared with third parties for their own marketing.

We may disclose information if required by law, to protect our rights or guests, or as part of a business transfer.

Cookies and analytics

This website may use cookies or similar tools to understand how pages are used and to keep the site working. You can control cookies through your browser settings. Blocking cookies may affect some features.

Photos and reviews

We may photograph services with your permission and use those images on our website, social channels, or print. You may ask us not to use a photo of you by emailing us. Public reviews you leave on Google or other platforms are governed by those services.

How we keep information

We keep inquiry and booking records for as long as needed to provide services, meet legal and tax requirements, and resolve questions. We use commercially reasonable security measures, but no website transmission is completely secure.

Your choices

You may request access to, correction of, or deletion of your personal information by emailing hi@theeffortlessbeautyco.com. You can unsubscribe from marketing emails using the link in those emails, and from SMS by replying STOP.

If you are a Tennessee or other U.S. resident with additional privacy rights, contact us and we will honor applicable requests.

Children

This website is intended for adults planning or booking beauty services. We do not knowingly collect personal information from children under 13.

Contact

Questions about this policy: Effortless Beauty Co., 1304 Atlantic Ave, Knoxville, TN 37917. Email hi@theeffortlessbeautyco.com or call (865) 505-7713.

Updates

We may update this Privacy Policy to reflect changes to our practices or the law. The “Last updated” date at the top of this page will change when we do. Continued use of the website after an update means you accept the revised policy.